Just be Cause

At one time television was a great mover of sympathy. Flash a starving child, or whatever cause your selling across the screen and CLICK, just like that, phones rang, money exchanged hands, warm feelings of accomplishment ensued. It doesn’t have the same measure of impact in these over media’d times. Perhaps we are over stimulated and desensitized to the images, or maybe we are off of television all together.

Take for example Facebook. Just as Jane Goodall worked with the monkeys and went native, I joined Facebook as a social experiment, and did the same. If you’re on Facebook you know the joys of having someone send you a Cause Invite, some of these causes are good, some ridiculous.

The thing I noticed is that back in the days of TV you needed to pick up the phone and call… “Operators are Standing by” in order to get the satisfaction of actually doing something. Now Facebook with a click gets you similar feeling with no investment really on the your part… and presumably little impact either.