we all love a puzzle, some more than others.
It can be a simple turn of phrase or and over the top video social media experiment.
in the vein of lost (which btw was a show I liked, then hated) a new online show is running brought to us by the director of "Disturbia" DJ Caruso.
Called the inside experience this live social entertainment venue is tying in YouTube video with face book.
Building on the premise that a young girl is kidnapped then held in a room with only a PC (not a Mac lol) and internet access. She uses her connection to plead help from the outside world.
the videos link back her face book page where ravenous fans scour clips and images connected to the site looking for clues as to Christina's whereabouts.
Christina herself adds clues daily in this real time online drama play.
what's interesting is the fans on this page actively participate in the search for this fictional girl
and run an active commentary as they compare clues.
While only on day 6 the show has over 20 thousand likes on facebook with over a million users watching the videos.
Beyond the obvious brand statement "inside" for Intel the buildup of this video link back to building audience attendance in the theaters
the director makes a requests for fans to be included in the final cut
It can be a simple turn of phrase or and over the top video social media experiment.
in the vein of lost (which btw was a show I liked, then hated) a new online show is running brought to us by the director of "Disturbia" DJ Caruso.
Called the inside experience this live social entertainment venue is tying in YouTube video with face book.
Building on the premise that a young girl is kidnapped then held in a room with only a PC (not a Mac lol) and internet access. She uses her connection to plead help from the outside world.
the videos link back her face book page where ravenous fans scour clips and images connected to the site looking for clues as to Christina's whereabouts.
Christina herself adds clues daily in this real time online drama play.
what's interesting is the fans on this page actively participate in the search for this fictional girl
and run an active commentary as they compare clues.
While only on day 6 the show has over 20 thousand likes on facebook with over a million users watching the videos.
Beyond the obvious brand statement "inside" for Intel the buildup of this video link back to building audience attendance in the theaters
the director makes a requests for fans to be included in the final cut
see ...http://www.youtube.com/watch?v=MtYip3MFwFQ&NR=1
and hoards of wantabe fans respond by post casting calls .... http://www.youtube.com/watch?v=MD_hq08ufmA&NR=1
It will be an interesting result to see if that inside experience brings in box office numbers.
stay tuned
http://www.theinsideexperience.com/#/
http://www.facebook.com/pages/Christina-Perasso/214021851970980?closeTheater=1&sk=wall
and hoards of wantabe fans respond by post casting calls .... http://www.youtube.com/watch?v=MD_hq08ufmA&NR=1
It will be an interesting result to see if that inside experience brings in box office numbers.
stay tuned
http://www.theinsideexperience.com/#/
http://www.facebook.com/pages/Christina-Perasso/214021851970980?closeTheater=1&sk=wall
