Commercials are wonderful vehicles to view and to make. Because of the nature of the 30 second spot you have only 300 frames to make your point. It really helps to focus a message.
So this morning as I’m getting ready for work, catching the news, I see a new commercial. White screen background (why look for locations) and a man and a woman cut back and forth how each sex merge’s differently into traffic. This goes on for 240 of those aforementioned precious frames. The spot then cuts to the tag line... Men and Women are different. Ok kinda obvious but where is this going I ask. The commercial then ends on the Depends logo and box.
WHAT? A depends commercial? REALLY?
I wonder what goes through advertisers minds when the sell this sort of production to clients. I realize this is a cheap spot to do, so budget was up there in the consideration factor. But really ... what does this have to do with Depends? Does it really sell the product? Or does it just keep that brand awareness factor going.
On the bright side I figure I won’t need that product for a few more years
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.