It’s the New Year and it’s time to make some
resolutions. Here are a few social media resolutions you can make for your
business.
1
Stop ignoring social media.
You don’t like face book, you don’t understand
twitter and you have no idea what a “Farmville” is and you really can’t
understand why people do.
Deal with it, because you’re missing out. The reality
is humans love social interaction and its here to stay. The mobile era and the
reality of open online have added to the human process of interaction ad while
the social landscape of what website or system will evolve and change its unlikely
the human need to will. Word of mouth has always been the cheapest and most
effective way to communicate your idea or product so why would you leave that
out of your marketing plan.
2
Stop ignoring your audience
Social circles are all around us.
Your employees, their families and their
friends form your network. Don’t ignore them. That network connects to hundreds
more people who may be interested in your product. By creating relevant and interesting
content you engage your network and can spread your message further into the
social sphere so hence the more you share with them the further that word will
go.
And no we don’t mean another cat picture with
a pithy saying.
3
Stop thinking you can toss your online branding to a younger employee because they
“get it”.
Just because the lowest employee on the totem
pole likes facebook does not make them the go to person to manage your online
brand. Hire a professional, this sort of work can grow into a full time position
but if you build it smart you can keep it manageable and scale your investment of
time to match the work load.
Oh and yes we are biased, you should call us,
or at least like us on face book.
4
Start now.
Make this social world a priority. Get
involved, put a smile on your face and enjoy the learning. Like all worthy endeavors
it takes time to see results and build success.
The reality is marketing does not sell products
people do. Social media when done correctly can feed your sales team qualified leads
and prospects. Make it a point to build your online brand and you won’t regret
the result.
