So as I fly my way home via the ever intrepid Air Canada, the flight attendant comes past to offer refreshments. A glass of ice water? if you please, thanks. With this cup of aqua comes a curious pop up box from Toblerone. The box is a contest invite, the usual go to the website and enter to win, blah, blah. Inside the box is a tiny chocolate, wrapped of course. Now I do love chocolate, especially the good stuff but I do have to pause and wonder about the waste of materials used on this promotion.
Now you may ask what is the intent of the campaign. Possibly to bring about the user to try the product. With that comes the mantra 3 trials to conversion, and whamo, you have a new regular client. But I really question the overall effectiveness of this. Even if I registrar, and they manage to keep my attention on the product name that little bit longer, will this really bring me to grab a bar next time in the grocery store… I’m thinking not.
I’ll have to check out the site and see.
So the site (http://www.tobleronetiny.ca/) is the usual fare. How did you hear about us, how often do I eat toblerone, when will you buy another one (like people plan that) fill all this in and you could win a trip. To be honest nothing to really move the brand or make me want to buy again. So this is simply a research trip for the Toblerone company, a chance to garner some market statistics.
In the end, they got my email, and my answers, and if I win the trip yeah me.
Oh, and I did eat the chocolate.
Hope you win..if you don't you at least got the consolation prize of some chocolate..lol
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